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Research tools for content writers

Before content comes research. There’s little chance you’ll be able to convince a reader that what you’re saying is true (or even worth reading!) without something to back it up. Here are four of the top methods I use to find up-to-date stats and killer bites of insight, to give my writing that necessary credibility. Read more

Copywriting and the art of social selling

Sales has always been a social role. No matter what your business sells, it’s the relationship between two people that will make or break a deal. In a digital age, those connections are now created and often continued on social channels – which means that many salespeople are now being challenged to write about themselves,... Read more