writers - project updates

Just to keep you up to date with what's been going on at Writers, here's some news of our recent work.

We’re sure you're busy, but perhaps just scroll down quickly and if there's anything here that particularly interests you - or is relevant to a project you may be working on – get in touch, and we’ll send you more information.

Critical acclaim for our annual report work

We are currently putting the finishing touches to our work on this year's Marks & Spencer Annual Review. In the meantime, our work on last year's won glowing tributes in the renowned Prowse Company Report Report which analyses the corporate reporting of Europe's leading 100 companies. The M&S report itself was ranked 6th best in Europe, but the copywriting was classed as second best in Europe and best of the 32 UK companies judged. Prowse states "The key element was the sparkling copy, which explains the reasons behind the company's turnaround in clear, personable language". Also that "the copy is intelligently written, demonstrating that there is a role for an editor who can remember what was written four pages earlier", and "much of the phraseology throughout the report is a delight".

In recent months, we have also worked on annual reports for Halifax Bank of Scotland, Equant, Working Links (a public-private partnership between Jobcentre Plus, Manpower and Cap Gemini Ernst & Young) and the Peabody Trust.

Corporate Social Responsibility

We've built on our strong working relationships with Marks & Spencer to play a close editorial role in the company's first stand-alone Corporate Social Responsibility review and their annual report to the Ethical Trading Initiative. We are also working with their social responsibility managers on copy for their planned Ethical Trading website, and their Community Involvement team on a variety of internal and external communications.

We've also worked on CSR reports for The Co-operative Insurance Society and Sky TV.

Danske Bank

A mail piece and suite of literature for the leading Nordic Bank as they target mid-sized UK corporates. Followed by similar work aimed at top professional firms.

Schroders

A prestigious corporate brochure for this leading investment management specialist.

Working Links

As well as the annual report mentioned above, we've worked on their staff handbook, a brochure on an employee benefits package, articles for local press, a self-employment pack, and event material including speeches.

American Express

More than 80 letters and emails aimed at their Investment Service customers.

Connexions

Online branding guidelines.

The University of Nottingham

Online identity guidelines and a newsletter article about the new branding.

Hull Cityimage

A profile-raising brochure to increase awareness of the opportunities Hull offers for investing, working, living and learning.

Legal & General

Summer brochure for their Extra incentive scheme, aimed at general insurance customers.

Samaritans

A major donors' brochure to help Samaritans change their public perception from the suicide line to the emotional support charity.

House of Fraser

Brought in at the pitch stage, we helped our client secure the design and copywriting for this leading department store's loyalty scheme and store card business for the next three years.

Vodafone

A welcome pack, telling consumers who've upgraded their phones about all the new Vodafone products and services available to them.

Learning & Skills Council

Recent projects include an integrated ad and radio campaign to promote free financial skills courses, and a student guide, leaflets and posters for the 'Southwark Guarantee', an initiative to help young people into training and employment, and a teachers' guide to giving careers advice.

Nortel Networks

Three different DM campaigns, each with emails and fulfilment web pages, a 60-page solutions handbook, plus a campaign overview brochure aimed at sales channels.

Inland Revenue

Intranet pages for the Better Guidance Programme, making tax and entitlements understandable to all.