writers - project updates

Here's our latest update to let you know what's been going on at Writers. If there's anything here that particularly interests you - or is relevant to a project you may be working on – get in touch, and we’ll send you more information.

We also wanted to tell you about our new London office space. Given the amount of work we do in the capital, we decided to take some desk space there, which we can use in between meetings. This is now permanently manned by one of our team, Francoise Jeannon, who's recently returned from a sabbatical 'down under'.

Pitching in to win new business

We are always keen to work with our clients on pitches, and have recently helped several agencies win major new accounts. Our copywriting input has helped one of our clients become Vodafone's agency for internal communications, and another win the Portman Building Society account. We've also recently helped agencies win pitches with numerous Learning & Skills Councils, and Bayer's animal health division. In most cases, having helped win the pitch, we are now working on the live account. Please let us know if you'd like more details on how we can contribute to your new business efforts.

Crystal Marks for our plain English work

We also recently received recognition from the Plain English Campaign who have approved a number of our projects for their Crystal Mark. Among them, this year's annual report for Working Links - a public-private partnership between Jobcentre Plus, Manpower and Cap Gemini Ernst & Young. The Campaign stated "The text is well written with short sentences and paragraphs. You keep the articles short, presenting facts concisely". Also that "the language is appropriate and using 'we', 'us' and 'our' makes the text more relevant", and that "the introduction is particularly good explaining the background and the idea behind [the publication]."

We also edited Vodafone's consumer Code of Practice and organised a Crystal Mark for it. The document provides a clear guide to Vodafone's customer services, complaints procedure and commitment to the environment.

CSR for Sky TV

We're building on our growing expertise in helping companies report on their social responsibilities, with BSkyB's latest corporate responsibility report, plus a magazine style review for their employees.

Working Links - 'refresh' literature and company magazine

As well as the annual report mentioned above, we've worked on several projects as part of the company's brand refresh. This includes new material aimed at both jobseekers and employers. We're also starting work on the next issue of their company magazine WL LIFE which follows on from the annual report.

Duo is a new European airline, specially designed for business travellers, with the emphasis on personal service. We developed tone of voice guidelines for the new brand, and then wrote most of the copy for their website.

Web work for Investcorp

Writing and editing the complete corporate site, soon to go live, for global investment group Investcorp.

Legal & General incentive scheme brochure

Winter brochure for the Extra incentive scheme aimed at L&G general insurance customers.

Comet Christmas catalogue

Over 60 intros for this year's catalogue, covering their entire product range, from the latest LCD TVs to Sony Playstations.

NHS kitemark guidelines

An internal guide to help staff use the NHS logo with partner organisations, to promote health and wellbeing.

Peabody Trust annual report

We recently completed this year's report for Peabody Trust, one of London's oldest and largest housing associations. Research for the project included site visits and face-to-face interviews with Board members.

Cardok website

A site designed to sell this ground-breaking parking solution to private homebuilders and homeowners.

Nortel Networks scenarios

Five, three minute live-action scenarios (with speaker notes), to demonstrate to customers how Nortel's mobile communications products can help them work more efficiently.