Consistent comms for Navitas
Global ASX-listed education provider Navitas came to us with a challenge. Its 6,000+ staff in over 30 countries all saw the organisation differently – and as a result, corporate communication was confused.
We took their current business strategy and brand archetype research output, and created a Brand Playbook – a source of truth, with a brand messaging framework and tone of voice and style guidelines, which could be consistently applied in Australia, Asia, Europe and North America.
The output was simple enough that everyone would embrace it – use it. But the process was far more complex. We gathered insights and ran workshops with more than 40 people across the business – running video sessions across timezones from New York and London to Sydney and Singapore. Tone of voice training will eventually complete a process that began as a comms exercise, and ended up triggering broader culture change.