Pictures vs words: the rise and rise of infographics
We all love a good infographic. But are they an overrated novelty? Are they ringing the death knell for longer pieces of content, a doomsday sign of our ever-decreasing attention spans? Read more
Want to win back my trust, Volkswagen? Apologise like you mean it.
I recently received a letter from Paul Willis, MD of Volkswagen UK. He was writing to tell me my car was fitted with a 'defeat device'. Read more
Why being innovative is no longer original
Calling yourself ‘innovative’ used to be, well, innovative. As long as you explained how you were groundbreaking or original, or why you led the way. Read more
5 ways to feed the content machine
As a marketing strategy, content is an ongoing commitment. You need to build a consistent collection of interesting, useful stuff that will keep readers engaged and coming back for more. Read more