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Writing an annual report

As a veteran writer of more annual reports than I care to think about, I’m often asked how best to write one. I find it helps to keep in mind at all times the four basic questions below. Here I’m talking about companies traded on a stock market, though much of what I say relates... Read more

Don’t be boring

“We’ve got this website, but we just need to make it more… engaging.” Nine times out of ten, our copy briefs ask us to make the copy more engaging. We’ll pretty much assume this as a given really, because if it doesn’t engage the audience it’s not likely to persuade them to take action. Engaging... Read more

Copywriting training courses – do they work?

Teaching people to become better business writers seems to be something of a growth industry. Most copywriting companies – including ours – offer writing courses, and many training specialists do the same. Add in all the books, articles and blogs on the subject, and you’d be forgiven for assuming that everyone’s thirsty for copywriting knowledge. Read more